
The work on this project could have been a simple brand identity update, but the challenge was to illustrate that a company that used to be a mere paint distribution label was upgrading its business to a b2b market. The goal was to not just change visuals. The solution was to use gradients and perspective lines to translate the newly implemented fast distribution system, creating a more fluid and efficient sector. In this project I designed the whole visual identity and animations.




Agency: Balaio Design + Estratégia
Creative Direction: Felipe Gama, Carlos Dalcolmo
Project Managers: Paulo Marques, Marila Souza
Brand Strategy: Bárbara Machado
Designer: Guilherme Paulino
Copywriter: Emmerson Barcellos
Illustrations: Diego Rocha
Motion: Guilherme Paulino