Intercores Distribuidora

intercores distribuidora

The work on this project could have been a simple brand identity update, but the challenge was to illustrate that a company that used to be a mere paint distribution label was upgrading its business to a b2b market. The goal was to not just change visuals. The solution was to use gradients and perspective lines to translate the newly implemented fast distribution system, creating a more fluid and efficient sector. In this project I designed the whole visual identity and animations.

Agency: Balaio Design + Estratégia

Creative Direction: Felipe Gama, Carlos Dalcolmo

Project Managers: Paulo Marques, Marila Souza

Brand Strategy: Bárbara Machado

Designer: Guilherme Paulino

Copywriter: Emmerson Barcellos

Illustrations: Diego Rocha

Motion: Guilherme Paulino