intercores distribuidora

intercores distribuidora

The work on this project could have been a simple brand identity update, but the challenge was to illustrate that a company that used to be a mere paint distribution label was upgrading its business to a b2b market. The goal was to not just change visuals. The solution was to use gradients and perspective lines to translate the newly implemented fast distribution system, creating a more fluid and efficient sector. In this project I designed the whole visual identity and animations.

agency: balaio design + estratégia

creative direction: felipe gama, carlos dalcolmo

project managers: paulo marques, marila souza

brand strategy: bárbara machado

designer: guilherme paulino

copywriter: emmerson barcellos

illustrations: diego rocha

motion: guilherme paulino