futurepet

The Future Pet project was born from the realization that pets are... fun. As pets make our lives lighter, funnier and more fulfilled, the concept followed the idea that memes are a part of our new world, and bringing this into the exercise helped create a visual uniqueness using ever-so-common images.

Everybody loves sharing memes with friends, family and colleagues, and using them in the brand's identity, helps making a quick association with Future Pet. The playful approach combines internet culture with bold typography and simple line illustrations, creating a memorable brand that speaks directly to modern pet owners.