ALWAYS ON

always on is one of worldline's key marketing initiatives, a year-round campaign built collectively by dozens of creative professionals. from project managers to graphic and motion designers, every hand contributed to shaping one cohesive visual language that adapts across markets and moments.

delivered in four distinct phases, the campaign was designed to speak to multiple merchant audiences through a full-funnel approach: see (raising awareness), think (building understanding), do (driving action). each phase reinforces the same message of simplicity, reliability and value, core attributes of worldline's payment solutions.

distributed across meta ads, tiktok, youtube and google ads, the campaign reached four regions (switzerland, benelux, the nordics and cee) each adapted to local needs and market specificities, ensuring both consistency and relevance.

i was responsible for developing the video assets for the 'think phase', translating the strategic message into motion through clear structure, rhythm and storytelling.