AVON - MOTION SYSTEM

not a rebrand. a revelation. avon is femtech: over 1,000 patents in beauty technology and 140 years of cultural transformation. a pioneer of social commerce and a community built long before digital platforms.

this project was entirely developed by 404 innovation studio, from strategy to visual identity. i was invited at the final stage to bring a motion perspective aligned with that strategic foundation.

my role focused on translating the brand thinking into motion. rather than simply animating assets, i approached motion as a system: defining behaviours, transitions and timing that reinforce both the technological and human dimensions of avon.

the goal was to reveal the brand's dna through movement, ensuring consistency, scalability and clarity across different touchpoints.

the result is a motion system that supports the identity as a living structure, capable of evolving while maintaining coherence across campaigns, products and communication.