ANIMATED LOGOS

brands are alive. the question is not whether they move, but how they breathe when they do. every shift, every pause and every subtle acceleration carries intention. in motion design, nothing is accidental. rhythm, silence and timing become strategic gestures that shape how a brand is perceived, remembered and felt.

this case brings together a collection of animated logos developed over the past years for brands across different sectors and contexts. each piece explores how motion can translate brand values into clear, expressive and recognisable behaviours, whether through restraint, dynamism or controlled tension.

the projects were created in collaboration with brazilian and international design studios, including balaio design + estratégia and rebu, always adapting motion principles to distinct brand systems while preserving conceptual coherence.

rather than showcasing stylistic variety, this collection highlights a consistent approach to motion design: intentional, rhythmic and precise. a way of giving brands a voice through movement.