WORLDLINE MOTION BRAND IDENTITY

the video brand guidelines project was created to define how motion and audiovisual language should consistently express the worldline brand across all touchpoints.

rather than treating motion as a decorative layer, the project positions video and animation as strategic tools for brand recognition. movement becomes a language that communicates clarity, reliability and simplicity, ensuring the brand remains instantly recognisable regardless of channel, format or geography.

by aligning motion principles with worldline's broader brand system, the video brand guidelines support efficient content production while preserving brand integrity worldwide.

as a team, we carried out several rounds of testing until we achieved the desired outcome.